Kansas City Public Broadcasting Station’s Annual Survey gives viewers the opportunity to voice their opinions on the network’s content. KC PBS was in search of a campaign that was visually appealing, encouraged participation, and spoke to the local community. The Annual Survey campaign drew on the support of the local community by relying heavily on the existing brand of KC PBS, as well as specific graphics aimed at emphasizing the local impact. Utilizing recurring elements and a cohesive approach, engaging digital pieces paired with printed counterparts incited a strong response from those interested in helping determine the programming of their local station.