After surveying their current customer base, NextPage made it a priority to connect with the creative community by creating a marketing campaign that resonated with creatives, which would be displayed at sponsored local creative events and organizations. The goal of the campaign was to successfully connect with the demographic and remind them that there is more to marketing and design than just the ever-growing digital realm. The Outside the Pixel campaign spoke the creative language loud and clear.

“We know you, we are you.”

Creativity takes on many more forms outside of the digital medium. We aimed to communicate this simple fact with fellow creatives in a relatable way. As a standalone campaign, Outside the Pixel successfully started the conversation with a number of creatives using trendy design, a number of interesting print mediums, and a unique aesthetic.