Qumulo's Scale Anywhere product launch announcement included a number of ads, news articles, blogs, website updates, and marketing touchpoints. The overall message aimed to usher in a new era in file data storage designed to eliminate restrictions in scale, performance and platform. The product announcement campaign resulted in a dedicated landing page with a countdown to the release, targeted social ads, and a wide array of sales material including datasheets, whitepapers, ebooks, and pitch decks. One focal point of the ad campaign consisted of digital ads featured at Moynihan Train Hall, an expansion of Penn Station, in New York City.