PracticePanther Brand Guidelines
PracticePanther
Branding & Advertising
Art Director & Senior Designer
Taylor Chism - Designer
PracticePanther is a leading legal practice management software. The brand is known for its vibrant colors, stylized UI elements, unique illustrations, and sleek iconography. The brand underwent a subtle refresh with a focus on greater cohesion and consistency. The updated elements emphasize the user-friendly, approachable tone with the software's robust, industry-leading features, resulting in a modern look that aligns with the brand’s voice and identity. The vibrant design is crafted to reflect the dynamic and innovative nature of the software, while maintaining a clean, professional aesthetic that appeals to its target audience. This modern design not only reinforces PracticePanther's position as a forward-thinking leader in legal technology that is both accessible and highly effective for legal professionals.
PracticePanther display ad
PracticePanther eSign ad
PracticePanther One Tab ad
PracticePanther Conflict Check ad

Award winning 'Hoffman, Hoffman, Hoffman, & Hoffman' ad campaign created by Grey Midwest.
Supporting animations and digital display ads created by the PracticePanther marketing team.

PracticePanther Hoffman Magazine
PracticePanther Hoffman bus ad